11/2/2005

Instant guru blog

28/12/2004

Instant Buzz



Build a 100,000 member opt-in list in only 30 days.

Filed under: — HBH Site Admin @ 7:42 am

========================================
ListDotCom.Com
========================================

    http://ListDotCom.com/salespage/16044

Build a 100,000 member opt-in list in only 30 days.

Hi Fellow Marketer,

It has always been said that the money is in the list. And
like in real estate, where the 3 most important things are
“Location, Location, Location.” In marketing it’s:

The List
The List
The List

It has been said that you can make $1 each and every
month for every member you have to your opt-in list.

So if you have 1000 member, you can make $1000 per month with all different affiliate programs.

If you have you have 15,000 members you can make up to
$15,000 per month. What if you had 100,000 members.

Well there is a new site that helps you get 100,000
members to your opt-in list in under 30 days. The reviews
have been outstanding and it seems that finally every
marketer both big and small have joined this fr.e.e service.

You get find out more about it here:

    http://ListDotCom.com/salespage/16044

Now you can finally have a huge opt-in list for yourself.

Good luck with your marketing!!

    http://ListDotCom.com/salespage/16044

20/12/2004

How to get free viral marketing

Filed under: — HBH Site Admin @ 9:39 am

Double a penny every day for a month and what do you get? Over ten million dollars! That’s the power of exponential growth, and the Internet is the one medium that can harness that power… for FREE!

FreeViral.com fully exploits this phenomenon to help generate MASSIVE VISITOR TRAFFIC for your website!

So how does this system work?

Our system is similar to others you may have seen on the Internet with one major difference… our system guarantees traffic to your website! The concept is simple; at the bottom of this page you will notice 6 classified ads.

When you sign up, you will receive a website just like this one with your classified ad in the #1 position! The ad that was in the #1 position will move down to the #2 position, the 2nd ad to the #3 position, and so on with the last classified ad being taken off of the page.

When someone signs up from your website, their classified ad will be placed in the #1 spot with your ad moving to the #2 spot, the 2nd ad moving down to the #3 spot and so on. By the time your classified ad reaches the #6 spot, you will have noticed an amazing amount of FREE traffic!

How do I get guaranteed traffic?

When someone signs up from your site, they must first click on your classified ad which will open a new window leading to your main website. They will have to wait a few seconds for the code to appear on a separate frame at the top of the screen.

While they wait, they will have time to read what you have to offer! This can equate to more sales, downline members, affiliate sign-ups, ezine subscribers, etc.! Each classified ad will have to be clicked on to retrieve a unique code meaning that you will receive FREE Traffic throughout all 6 levels!!!

Click here for more information: Free Viral

16/12/2004

Adminder

Filed under: — HBH Site Admin @ 7:41 am






AdMinder


ANY type of advertising or promoting … paid or free … whether it’s for
your own products and/or services, or someone else’s (as an affiliate or associate, etc.)?

e to save loads of TIME and EFFORT with every form of online advertising you’re doing now? (And any form of advertising you might EVER try in the future?)

it would be helpful to click a button and instantly see which of your ads are generating the most traffic, profits, subscriptions, etc. and which are not?

tly, do you want to increase your sales … and better yet … your NET PROFITS, from every online ad or promotion you ever do from this point on?


If you answered YES to any of the questions above, then you need to read Sam Robbins’ article that will explain how ALL of the above can be accomplished with no extra effort on your part.

And believe it or not, he’ll also reveal to you a little-known strategy that will allow you to DOUBLE your sales every month, no matter what you are promoting online.

Click here to get started.

Warmest Regards,
Kerri-Ann
Home Business Help

P.S. And, you’re also eligible to receive Sam’s valuable web advertising course taken from one his seminars - absolutely FREE. Click here to learn more.



18/11/2004

Increase Your Sales Up To 500%

Filed under: — HBH Site Admin @ 6:25 am


Increase Your Sales Up To 500% by Tracking Visitors’ Footsteps

When you think of tracking, you probably think of tracking the
response to your various ads and promotions to determine which of
them are profitable and which are just a big waste of time and
money. This is all very important – in fact it is one of the
most important keys to your success.

But there’s a lot more to tracking than that. You see, your
tracking efforts should not stop once a visitor responds to one
of your ads or promotions. In fact, no matter how a person
stumbles across your site it’s just as important to track their
footsteps as it is to track how they found you.

==> Tracking - How It’s REALLY Done!

That’s right, I’m talking about tracking what people do once
they arrive at your website. Here’s a simple example …

Say a person arrives at your homepage, reads a paragraph or
two, and then leaves. A few minutes later another visitor
arrives and does the same thing. Ten minutes later another
visitor shows up, he or she pokes around for a few minutes
but they too ultimately leave without exploring much.

You probably don’t realize it, but chances are this is going on
lots more than you think. For one reason or another, the majority
of people visiting your site are probably leaving without doing
whatever it is that you want them to do.

As Internet marketers we tend to think that everyone who arrives
at our website is going to read every word on every page. Then
they will download our free e-book, subscribe to our e-zine,
purchase our product, or do whatever else it is we want them to
do. After all, who in their right mind is not going to be
interested in what we’re offering. Right?

Unfortunately that’s just not the case … some people just won’t
be interested in what you are offering at your site. And there’s
nothing you can do about that. Even if you are attracting
“targeted” visitors to your website, not every dog owner is going
to buy your book on dog training.

==> Why You’re REALLY Losing Money…

The real problem however, is when people who ARE interested in
what you’re doing don’t take the action you want them to take
once they arrive at your website. Maybe they got lost, maybe they
got confused, maybe they were about to order your product but
bailed out at the last minute when they saw your order form, or
maybe there was some other problem.

Trust me, you are losing money right now for no reason other than
the fact that your website is not as good as it could be. And
this applies to every single site on the web. Even ours, and yes,
even sites like Microsoft.com and Yahoo.com.

A website is never “finished” and that’s why savvy marketers are
constantly tweaking their websites to try to increase the
response to their various offerings. Tweaking headlines, re-
writing sales copy, removing graphics, adding graphics, changing
the navigational system, etc. … these are all things that most
webmasters are doing practically every single day in order to
convert visitors into more revenue.

==> Don’t Do It Blindly, Let Me Give You The Secret…

But the problem is that most people do this blindly, basing
changes on their opinions of how it may affect the behavior of
visitors once they arrive at their website. And let me tell you
right now, this is NOT how to do it.

Just because you think one headline is better than another
doesn’t mean that your visitors will respond better to it. In
fact, it usually works out exactly the opposite – the headline
you think is best will probably generate LESS of a response than
the one you were using before!

Say you have a simple three-page direct sales website. On the
homepage you have a headline, some introductory sales copy, and a
link to the next page which contains your main salesletter. Your
main salesletter really “sells” your product or service, and then
links to your order form.

After awhile you notice that you are not getting nearly as many
orders as you think you should be getting based on the amount of
targeted traffic your site receives. The problem could be with
your homepage, your salesletter, your order form, or a
combination of any of these. How in the world are you going to
figure out where the problem lies?

==> No Guess Work Needed…

You could do what most people do – take a guess – and base your
changes on that. But chances are you will not guess the right
answer, and your sales and profits will still be slim. What’s
worse is that you may end up making things worse, in which case
your sales and profits would actually decrease!

Guessing is no way to run a business. It’s what most people do,
and it’s one of the big reasons that most people are not making
much money. Basing your marketing decisions on your own opinions,
or guesswork, is a sure-fire way to go broke.

Now, on the other hand, if you had a proper tracking system in
place it would be relatively easy to solve your problem. Starting
with the homepage, you could focus on tweaking one page at a time
until your sales were where they ought to be.

Perhaps your tracking system tells you that for every 100
visitors to your homepage, only 5 of them are clicking the link
that takes them to your main salesletter. That is a serious
problem! But since you have an exact baseline figure to work
with, it wouldn’t be too hard to improve upon.

Simply tweak your headline, copy, etc. and then reset your
tracking system to see what the new results are. If after your
changes more than 5 out of every 100 visitors is going to your
salesletter, then your changes helped and you can repeat the
process again. What if this time only 1 out of 100 visitors
clicks to your salesletter? Simple! Undo the changes and start
over at square one.

Maybe after doing this for a week you’re now seeing that for
every 100 visitors, 42 are now clicking to your salesletter.
That’s much better, and you are probably happy with that. Great!
Move on to the salesletter and repeat the process.

If only 5 out of 100 people that reads your salesletter actually
clicks to the order form, you need to tweak your salesletter. It
may take a little while, but as long as you are tracking
everything you will know what is working and what is not.
Finally, work on your order form the same way.

==> How To Increase Your Profits By At Least 100%-500%!

When all is said and done, the average site will probably be able
to increase their overall profits by at least 100-500%.
Just think what it would do to your bottom line if you could
increase your profits 100-500% with your existing traffic!

The above example is really just the tip of the iceberg. With a
good tracking system you can track and improve the response to
almost anything this way – downloads of your ebook, ezine
subscriptions, software downloads, a general lead generation
system, surveys, etc. etc.

==> Here’s The Bottom Line

Listen, we made all of the usual mistakes until finally we
learned the hard way. We decided to do a large advertising
campaign that cost us a lot money. In the end, we still made
a small profit, but we sure did lose A LOT of customers and
potential sales … not to mention we wasted valuable time.

So, we hired an expensive programmer to create AdMinder …
and now you can use it too. For as little as 67 cents a day
AdMinder will track all your various ads and promotions, as
well as allow you to track visitors’ footsteps and actions
once they reach your website. No more guessing!

The bottom line is that it’s pretty silly to spend a lot of
time, effort, and money advertising your commercial website
if it does not do a good job of converting visitors into
revenue in one way or another … wouldn’t you agree?

Obviously I’m a little biased, but the absolute truth of the
matter is that no other tracking system can do everything
that AdMinder does at such a low cost.

Click the link below for all of the exciting details, and to
see how this incredible product will help you to make more
money online. And be sure to take the online Tour …

Click here to check out this great site

Just look how user-friendly it is … and check out all of
the invaluable data and stats it provides at the click of a
few buttons. How does YOUR ad tracking system compare?

29/10/2004

Marketing Explained

Filed under: — HBH Site Admin @ 6:48 am



Marketing Explained

Every business owner and manager knows that marketing is essential to the survival of the business.

Yet many of these same people feel ill at the thought of actually having to do any marketing; many small business owners list marketing as the worst aspect of running their own business.

It is important and it can be scary, but what is it?

Marketing is essentially presenting your business, product, service or whatever else to the potential customers and clients. This group of people or businesses are known as the market you are selling to.

Without any marketing, nobody will know the business exists and it is likely to fail quite quickly. With the use of effective marketing, a business can rapidly expand and be very successful. This makes marketing a crucial part of every business; both time and money need to be allocated for this.

Part of the reason so many people hate marketing is because it has been built up as a specialised activity that most people can’t do. This isn’t true.

Some people are very good at marketing and find it easy to do, but that doesn’t stop the rest of us being able to do our own marketing as well. And you may be surprised to know you have marketing experience yourself.

Think of your favourite sport and team; have you ever tried telling someone how and why it is so great? You thought of all the best features of the sport and spoke of them enthusiastically. Maybe you even convinced someone to give it a go?

Guess what? Yes, you were marketing that sport! And it wasn’t that hard, was it?

Of course, marketing yourself and your business is much harder. You are personally involved so rejection seems worse and you don’t want to be a show off by bragging.

Assuming you believe in your business and what it has to offer, you can make marketing a bit easier on yourself. Instead of thinking “please give me your money for this”, try “this product will help you”. If you believe that your product or service will be of use to the person, then offer it to them for their sake. Not only will this take the pressure off yourself, it will build genuine good will with the person you offer it to.

If marketing seems like a big ogre right now, don’t ignore it and hope it will go away. It won’t.

Instead, take small steps into the world of marketing and build it up. As you gain experience in both business and marketing, you will find more opportunities for marketing and may find it gets easier with time.

Each success you have in marketing can be used as the impetus to do some more marketing; resting on successful marketing attempts won’t keep more business coming through the door and the success will boost your esteem for the next market.


Tash Hughes is the owner of Word Constructions (www.wordconstructions.com)
and is available to solve all your business writing problems! From letters to policies, newsletters to web content, Word Constructions writes all business documents to your style and satisfaction.

19/10/2004

What works?

Filed under: — ant @ 1:56 am

Just testing this blog stuff out. Seems I’m in & rolling.

Just wanted to post my basic criteria for businesses. I have not been in a direct sales type business for a few years. This year I have come across a few that I felt worthy of a go.

I don’t feel like a salesperson & although there may be great products from direct sales organisations, I feel people always drift back to the usual retail scene. Also with distributing your own products, I have found the margins are not worth the time, especially with delivering etc.

The following is a summary of my criteria for a good direct sales type business:-

1. Has a great value added product
2. Is simple to use & does not drastically change usage habits of similar product used now
3. Can be free (if a valued service)
4. Adds value to ones lifestyle
5. Great add-on to current or mainstream business
6. Saves money (with little or no change to current habits)
7. Improves or supersedes similar current process by innovation
8. Simple to market to anyone, (not just friends & relatives)

That is my list. May seem too simple, but I have had experiences in the past with trying to change peoples usage habits, or buying habits to no avail. I find that the most challenging & frustrating. I’m not into convincing others to my way of thinking. If they cannot see something, I move onto the next person. Just as I have my views on religion or politics or finance, I cannot expect others to agree with me. Some may, but others may be opposed to what I believe. At the end it is perception & belief, whatever it is you care to think of.

4/10/2004

Developing the Right Attitude For Making Money Online

Filed under: — kerrip @ 10:48 am



Developing the Right Attitude For Making Money Online

By Terry Dean

Do you really want to make money online? Do you want to develop a business which can make money for you 24 hours a day 7 days a week almost automatically?

I am sure you do…Or else you wouldn’t be reading this ezine right this minute. I have good news…and bad news for those of you desire this for yourself.

The Good News is…YES, you can do it. Many others have created full-time incomes while only working part-time online. It is within your grasp. Plus, many of them have started with little or no money!

The Bad News is…Many of you will need a change of attitude before you will be able to reach your goals.

That’s right…Even with the right information and the right foundation, many people have still failed in their online ventures just because they did not develop the right attitude. An old statement that comes to mind right now for me is “Your Attitude determines your Altitude.”

Your success in life cannot bypass your attitude about life. If your mindset is that you are poor and always will be poor, it will show itself in anything you do. No matter what you do, your results will be poor in your business.

Having a positive mentality about yourself and about your business is a part of this right attitude, but that is not what I want to focus on in this section. I want to focus on your reasons and vision for your business.

If your vision for your business is to just make enough money for a little extra income or to just produce a full-time income for yourself, you will be severely limiting your results. If that is you, you need a change of attitude.

Those who are the most successful people in business are the ones who LOOK for problems and develop solutions to them. They have a vision which is bigger than just to make a little money. They have a vision to solve problems for others.

YES, you need to learn about Internet Marketing Techniques and about how to write killer ad copy. Yes, you need to know how to produce sales, BUT what is it that you are selling?

Are you selling just another product OR are you selling a SOLUTION to people’s problems. Are you just in business to make a little money or do you honestly care about helping other people? The ones who become the most successful in their business are the ones who find a NEED and fill it. They develop the answer that people need.

ctor is true and can be applied no matter what type of business you are in. For example, if you run a network marketing site, are you just trying to hype people up in your program OR are you becoming a source for information on how they can succeed through this method of distribution.

LOOK for problems…

People are frustrated with learning how to submit to search engines!

People are frustrated with learning how to use certain software!

People are frustrated with not being able to produce sales!

People are frustrated with health problems!

Look for these types of problems and frustrations and develop or find products which have the answers. In other words, DON’T just try to think of new ways to make money…Think of ways to solve more problems for more people! Then, the money will come once you learn the marketing side of the equation.

Too often we want someone to just hand us a completely developed business or a business-in-a-box. The truth of the matter though is that most of the time, these types of plans just don’t exist. Any type of business you get involved in will require you to begin thinking of new ways to advance it if you want to be as successful as possible.

The Good News is that all you have to do is start changing your attitude over to being a problem solver. What problems are still out there in your specific market? What problems do people have when they order from your competition? What can you do to make your product or service a better answer to people’s needs?

When you ask yourself these types of questions you are often taking the first step to success. You are recognizing the problem. Now, with the right attitude, you can start looking for the solution. You have the question. Now, Apply the thinking, brainstorming, research, and work to find the answer.

The above article was submitted by Kerri-Ann Price


1/10/2004

Tips for Advertising

Filed under: — kerrip @ 3:57 pm

93 Ideas to Energize Your Ad Copy
by Larry Dotson
10 Tips For Writing A Highly Persuasive Ad!

  • Publish a picture of yourself in your ad. This will show people that
    you’re not hiding behind your web site and you’re not afraid to
    backup your product.

  • List how many famous or respected people have purchased your
    product in your ad. These people should be fairly known by your
    target audience.

  • Publish the results of any tests your product has passed in your ad.
    Your product may have passed a durability test, safety test, quality
    test, etc.
    ·
  • Publish the results of any positive surveys you’ve taken from your
    customers in your ad. Just survey your current customers and list the
    results.

  • List any publications that have written about your business in your
    ad. It could be a product review, on a top ten list, an article, etc.
    · List any related books that you’ve written in your ad. When you list a
    book(s) you’ve wrote, it gives you credibility because it shows you’re
    an expert.

  • Have a professional looking web site to publish your ad on. When
    people visit your site and it looks unprofessional, they’ll relate that to
    your product.

  • Publish any endorsements from famous people in your ad. Some
    people will think if a famous person, enjoys your product, so will
    they.

  • Use a money back guarantee in your ad. This will remove the risk
    from your potential customers and show them that you stand behind
    your product.

  • Provide testimonials from satisfied customers in your ad. The
    testimonials should include specific and believable results you
    customers have received.
    10 Mind Altering Words That Make People Buy!

  • Use the word “fast” in your ad. People want fast results, fast delivery,
    fast ordering, etc. Nowadays, we usually value our time more than
    our money.

  • Use the word “guaranteed” in your ad. People want to be assured they
    are not risking their hard earned money buying your product.

  • Use the word “limited” in your ad. People want to own or receive
    things that are exclusive or rare because they are considered to be
    more valuable.

  • Use the word “easy/simple” in your ad. People want easy ordering,
    easy instructions, easy to use, easy payments, etc.

  • Use the word “testimonial” in your ad. People want to see believable
    proof before they buy your product. It should be reputable and
    specific proof.

  • Use the word “discount/sale ” in your ad. People want to find
    bargains. They could be rebates, one time sales, percentage offers, get
    one free offers, etc.

  • Use the word “free” in your ad. People want free incentives before
    they do business with you. They could be free books, accessories,
    services, etc.

  • Use the word “you/your” in your ad. People want to know that you
    are talking them. This’ll make them feel important and attract them to
    read the whole ad.

  • Use the word “important” in your ad. People do not want to miss
    important information that could effect their life. People will stop
    and take notice.

  • Use the word “new” in your ad. People want new products or services
    that will improve their life like new information, tastes, technology,
    results, etc.
    10 Ways To Make Your Ad Command Attention!

  • Place colorful graphs, pie charts and other charts in your ad copy.
    Use charts that will grab a persons eye and also support your product
    claims.

  • Highlight buying incentives like free bonuses and money back
    guarantees. You could place them in boxes or in front of a different
    colored background.

  • Use short sentences or sentence fragments in the body of your ad
    copy. A short burst of words can catch a skimmers eye with one
    quick glance.

  • Highlight all the important keywords and phrases in your ad copy.
    You could use bolding, underlining and color to highlight the
    important words.

  • Place attention grabbing pictures above and within your ad copy. A
    powerful technique is to use before and after pictures of people using
    your product.

  • Use a headline that catches the attention of your target audience. One
    of the most effective ways is to use a free offer as your headline.

  • Make your ad’s keywords and phrases standout by enlarging the text.
    This technique works wonders with headlines and sub headlines.

  • Make your products list of benefits and features stand out by using a
    symbol in front of each of them. The symbol could be a dash, solid
    circle, star, etc.

  • Use sub headlines to break up your ad copy and to capture a
    skimmers eye. You could make them even more powerful by
    highlighting them with color.

  • Use attention grabbing adjectives to describe your product. For
    example sizzling, incredible, high power, ultramodern, killer, eye
    popping, etc.
    10 Ways To Get Your Ads Or Messages Noticed

  • Do you post to message boards, e-mail discussion lists, classified
    ads sites, FFA sites or newsgroups? People will usually read the
    subject line before they read your ad or message, so it’s important
    they get noticed. Below are ten simple, but powerful tips to get
    your ads or messages noticed.

  • Use extra white space creatively in your subject line. You can add
    extra blank spaces between your words or letters.

  • Combine capital letters with lower case letters. Use all capital
    letters in every other word or use a capital letter between every
    other lower case letter.

  • Add text symbols in your subject line. You could use them
    between words and letters. Start and end your subject with a text
    symbol. ( *, $, >,{,] )

  • Begin your subject line with the word “STOP!". People have been
    trained their whole life to stop what they are doing when they see
    that word.

  • Ask people a question in your subject line. We all went to school
    and were repetitively branded to answer questions.

  • Use the word “FREE” in your subject line. Your offer should be
    attractive to your target audience. It could be free information,
    software, trials, etc.

  • Begin your subject line with an “online smile :)“. People use
    smiles offline to gain people’s attention and to win their trust, why
    not use them online too.

  • Don’t use unbelievable claims in your subject line. People have or
    know some who has been ripped off and trained themselves to
    ignore those claims.

  • Don’t use all capital letters in your subject line. It is hard to read,
    looks unprofessional, and on the internet it’s considered a symbol
    for shouting.

  • Test different subject lines to see which ones draws the most
    traffic to your web site. Also, read the FAQ before posting a
    message or ad anywhere.
    10 Psychological Desires To Insert Into Your Ad!

  • Most people like surprises because it’s a change of pace from their
    routine. Tell your prospects that they’ll get a surprise free bonus for
    ordering.

  • Most people want life to be easier. Give your prospects easy ordering
    instructions, easy product instructions, etc.

  • Most people want to feel secure and safe. Tell your prospects that
    you have secure ordering and a privacy policy.

  • Most people want to receive compliments for their achievements.
    Give your prospects plenty of compliments for them considering
    your product.

  • Most people are curious about things that could affect their current
    lifestyle. You could use words like “Secret” or “Confidential” in your
    ad.

  • Most people want to invest in their future. Tell your prospects to
    “invest in your product” instead of “buy our product".

  • Most people want the latest and newest things in life. Use words and
    phrases in your ad copy like “New", “Just Released", etc.

  • Most people want to solve their problems. Tell your prospects what
    problems they have and how your product can solve them.

  • Most people want to make the people around them happy. Tell your
    prospects how happy their friends or family will be if they buy your
    product.

  • Most people want to get over obstacles so they can achieve their
    goals. Tell your prospects which goals they’ll achieve by ordering
    your product.
    10 Persuasive Triggers To Plug Into Your Ad!

  • Most people want to win over others. Tell your prospects how their
    family or friends will admire them if they buy your product.

  • Most people want to associate with others that have the same
    interests. Give your prospects a free membership in a private chat
    room just for them.

  • Most people want a clean environment. Tell your prospects that
    you’ll donate a percentage of your profits to help clean the
    environment.

  • Most people want to eat good food. Give your customers free
    coupons to a nice restaurant when they purchase your product.

  • Most people need or want new information to absorb. Give your
    customers a free ebook or tip sheet when they purchase your product.

  • Most people want to avoid or end pain. Tell your prospects how
    much pain and problems they will avoid or end if they buy your
    product.

  • Most people want to gain pleasure. Tell your prospects how much
    pleasure or the benefits they will gain, if they purchase your product.

  • Most people don’t want to miss out on a major opportunity that they
    could regret in the future. Tell your prospects you’ll be raising the
    price shortly.

  • Most people want to have good health and live longer. Give your
    prospects free coupons to a fitness club when they buy your product.

  • Most people want to belong to something or a select group. Give
    your prospects a free member- ship into your club when they buy
    your product.
    33 More Ways To Energize Your Ad Copy!

  • Use a “P.S.” at the end of your ad copy. This is were you either want
    to repeat a strong benefit or use a strong close like a free bonus.

  • Give your visitors compliments in your ad copy. This can earn their
    trust and put them in a good mood, in return they will be easier to
    sell too.

  • Let people read your ad before they get to your freebie. When you
    use free stuff to lure people to your web site list it below your ad
    copy.

  • Test and improve your ad copy. There are many people who write an
    ad and never change it. Make sure you get the highest possible
    response rate.

  • Give people an urgency so they buy now. Many people are interested
    in your product but they put off buying it until later and eventually
    forget about it.

  • Turn your ad copy into a story or article. Your visitors won’t be as
    hesitant to read your ad and will become more interested in your
    product.

  • Enhance the power of your ad copy benefits by using attention
    getting words, highlighting keywords, using color, bolding key
    phrases, underlining, etc.

  • Trigger your visitors to buy your products by using colors. You
    should totally relax and think about which colors would compel
    prospects to order.

  • Repeat the 3 most powerful or appealing benefits throughout your ad
    copy. Repetition can brand your product’s benefits quicker in your
    prospects mind.

  • Make your long ad copy interesting enough so people click through
    to the next web page. If it’s not, they won’t take the time to click and
    read more.

  • Try not to assume your audience understands everything in your ad
    copy. If you have words they may not know the meaning of, define
    them.

  • Save time and money using ad submitters. You will reach a larger
    part of your target audience far more quickly than by manually
    submitting your ad.

  • Include emotional words in your advertisements. Use ones like love,
    security, relief, freedom, happy, satisfaction, fun, etc.

  • Trigger your reader’s emotions in your ad copy. Example, if you sell a
    book on gambling tips, tell them the feelings they’ll get when they
    win money.

  • Remember not to use outrageous or unbelievable claims in your ad
    copy. People are too savvy online and won’t believe you.

  • Use the phrase “invest in our product” instead of the words buy or
    purchase. This makes prospects feel they’re investing in their future if
    they buy.

  • Make sure your classified ads don’t sound like an ad. Don’t ask
    people to buy anything or they won’t click, give something away
    instead.

  • Give your free bonus products extra perceived value. Don’t use the
    phrase “free bonuses” use the phrase “you will also get".

  • Test your ads by using autoresponders. You can have people e-mail
    your autoresponders to get more information and you just check your
    traffic reports.

  • End your sales letter or ad copy with a strong closing. It could be a
    free bonus, a discount price, a benefit reminder, an ordering deadline,
    etc.

  • Post your ad on free advertising areas on the internet. You can post it
    on free classified ad sites, free for all links sites, newsgroups that
    allow ads, free yellow page directories, etc.

  • Ask people questions in your ad copy that make them think about
    their problems. For example: Do you want to be free of your debts?

  • Promise your readers an end result or outcome in your ad. You must
    give them a solid guarantee that your product will solve their
    problem.

  • Never assume people believe the information in your ad copy. You
    need to back-up all your claims with indisputable evidence.

  • Make your ad copy attractive. Your ad should lists benefits before
    the features. Include guarantees and testimonials in your ad.

  • Make your classified ads stand out in a crowd. Use all capitol letters
    in the headline, divide letters with extra spaces, add in text symbols,
    etc.

  • Test your ad copy before you start taking orders. Tell your visitors to
    e-mail you if they want to be notified when you launch a new
    product.

  • Cut out words, phrases, and paragraphs in your ad copy that aren’t
    selling or supporting your product. This will stop people from
    getting bored with your ad.

  • Write your ad copy like you’re talking directly to your visitors. Use
    the words “you", “your", and “you’re” a lot in your ad copy.

  • Create your own ad copy; don’t copy the basic run of the mill ad
    copy. Don’t be afraid of trying something different to increase your
    sales.

  • Change your ads regularly. Your prospects can get bored seeing the
    same ad all the time. They usually see the ad 7 times before they
    actually buy.

  • Magnify the size of your prospects problem in your ad; show how
    your product can solve it. The bigger the problem, the more sales
    you’ll have.

  • Motivate people to buy your product. Tell them a lot of positive
    things like “You can now reach your goals and change your life if
    you buy our product".
    1000 Ways To Sell Your E-Information Products just visit: http://dpublishing.com As a bonus, Bob
    Osgoodby publishes the free weekly “Your Business” Newsletter - visit his web site to subscribe and
    place a FREE Ad! http://1-webwiz.com
    42 Deadly Ad Copy Sins That I’ve Made
    by Larry Dotson
    I have read thousands of ad copies online and offline over my lifetime. I
    have read excellent ad copies that made me buy right away and some that
    may have had a decent product, but had a poor ad copy that turned me
    away.
    Now that I am in business, I have written some of my own ad copies. Some
    of them have worked, some of them have bombed. The key is to keep
    changing and testing your ad copy, don’t just write one and then stop. I
    don’t have a college degree in copywriting, but I know to learn from the
    mistakes and never give up.
    Below I’ve made a list of 42 deadly ad copy sins that I’ve made over the
    years and that you can learn from:

  • no compelling headline
  • no believable testimonials
  • no sub headlines
  • no attractive benefits
  • no features
  • no strong guarantees
  • no asking or answering questions
  • no proof of benefits offered
  • no contact information for questions
  • no endorsements
  • no conversational writing
  • too long of sentences
  • no deadline to order
  • no free trials
  • spelling mistakes
  • grammar mistakes
  • too light of text
  • too dark of background
  • ad copy doesn’t blend together
  • no breaks in ad copy
  • no bullets
  • ad copy in all CAPS
  • few ordering options
  • no visual aids
  • no comparison to competition
  • no reminding of benefits or deadlines
  • no information about your business
  • no appealing adjectives
  • no appealing phrases
  • too large of text
  • too small of text
  • no emotional appeal
  • too large of paragraphs
  • no story telling
  • no underlining or bolding of keywords
  • too short of ad copy
  • too long of ad copy
  • no facts or case studies
  • hard to understand jargon
  • no free bonuses
  • too low of price
  • too high of price

  • Don’t get me wrong, not all 42 of my ad copy sins will apply to each and
    every ad you write. It is just a list you can use in the future. If you currently
    have an ad copy, compare it to the list right now. Your ad copy could make
    or break your sales.
    1000 Ways To Sell Your E-Information Products just visit: http://dpublishing.com As a bonus, Bob
    Osgoodby publishes the free weekly “Your Business” Newsletter - visit his web site to subscribe and
    place a FREE Ad! http://1-webwiz.com

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