Marketing Explained

Filed under: — HBH Site Admin @ 6:48 am

Marketing Explained

Every business owner and manager knows that marketing is essential to the survival of the business.

Yet many of these same people feel ill at the thought of actually having to do any marketing; many small business owners list marketing as the worst aspect of running their own business.

It is important and it can be scary, but what is it?

Marketing is essentially presenting your business, product, service or whatever else to the potential customers and clients. This group of people or businesses are known as the market you are selling to.

Without any marketing, nobody will know the business exists and it is likely to fail quite quickly. With the use of effective marketing, a business can rapidly expand and be very successful. This makes marketing a crucial part of every business; both time and money need to be allocated for this.

Part of the reason so many people hate marketing is because it has been built up as a specialised activity that most people can’t do. This isn’t true.

Some people are very good at marketing and find it easy to do, but that doesn’t stop the rest of us being able to do our own marketing as well. And you may be surprised to know you have marketing experience yourself.

Think of your favourite sport and team; have you ever tried telling someone how and why it is so great? You thought of all the best features of the sport and spoke of them enthusiastically. Maybe you even convinced someone to give it a go?

Guess what? Yes, you were marketing that sport! And it wasn’t that hard, was it?

Of course, marketing yourself and your business is much harder. You are personally involved so rejection seems worse and you don’t want to be a show off by bragging.

Assuming you believe in your business and what it has to offer, you can make marketing a bit easier on yourself. Instead of thinking “please give me your money for this”, try “this product will help you”. If you believe that your product or service will be of use to the person, then offer it to them for their sake. Not only will this take the pressure off yourself, it will build genuine good will with the person you offer it to.

If marketing seems like a big ogre right now, don’t ignore it and hope it will go away. It won’t.

Instead, take small steps into the world of marketing and build it up. As you gain experience in both business and marketing, you will find more opportunities for marketing and may find it gets easier with time.

Each success you have in marketing can be used as the impetus to do some more marketing; resting on successful marketing attempts won’t keep more business coming through the door and the success will boost your esteem for the next market.

Tash Hughes is the owner of Word Constructions (www.wordconstructions.com)
and is available to solve all your business writing problems! From letters to policies, newsletters to web content, Word Constructions writes all business documents to your style and satisfaction.


What works?

Filed under: — ant @ 1:56 am

Just testing this blog stuff out. Seems I’m in & rolling.

Just wanted to post my basic criteria for businesses. I have not been in a direct sales type business for a few years. This year I have come across a few that I felt worthy of a go.

I don’t feel like a salesperson & although there may be great products from direct sales organisations, I feel people always drift back to the usual retail scene. Also with distributing your own products, I have found the margins are not worth the time, especially with delivering etc.

The following is a summary of my criteria for a good direct sales type business:-

1. Has a great value added product
2. Is simple to use & does not drastically change usage habits of similar product used now
3. Can be free (if a valued service)
4. Adds value to ones lifestyle
5. Great add-on to current or mainstream business
6. Saves money (with little or no change to current habits)
7. Improves or supersedes similar current process by innovation
8. Simple to market to anyone, (not just friends & relatives)

That is my list. May seem too simple, but I have had experiences in the past with trying to change peoples usage habits, or buying habits to no avail. I find that the most challenging & frustrating. I’m not into convincing others to my way of thinking. If they cannot see something, I move onto the next person. Just as I have my views on religion or politics or finance, I cannot expect others to agree with me. Some may, but others may be opposed to what I believe. At the end it is perception & belief, whatever it is you care to think of.



Filed under: — kerrip @ 11:44 am

What is Networking?

By Tash Hughes of Word Constructions

Funny how one little word can cause so many to cringe and others to be confused, and yet be such a useful tool for successful businesses.

You dread it because of a bad experience, or you’ve heard bad reports or maybe you think you are too shy for it; perhaps you don’t really know what networking is.

What is networking, really?

If you want to catch fish, you would not use long pieces of string individually; a single string won’t help you. However, when a number of strings are tied together as a net, they can catch many fish.

Essentially, business networking is the same; by interconnecting with other businesses, each one increases its ability to catch prospective clients.

The Concise Oxford Dictionary defines it as a ‘chain of interconnected persons’ which really describes most of your everyday life; business networking is simply recognising a normal process as a useful tool.

Why should I network?

The best networks are built on relationships between the people who own and run businesses.

e obvious impact of networking relationships is that people trust you and may use your service or product at some time. In this sense, networking is useful but has limited scope unless you spend a lot of time talking to other business owners.

Beyond this, networking can do much more for your business. Within a networking relationship, trust and knowledge is built between business people. By learning about other businesses, you are able to refer them to your clients who want something you can’t offer.

On a purely business level, the advantages to you of promoting another’s business are:

+ You earn goodwill from that business, thus increasing your chance of serving them at some point

+ Your customers will be happy to find what they are after easily and with a recommendation – this is called value adding and will build customer loyalty

+ Providing more to customers increase the likelihood of them praising you to others

+ Your networking partner(s) will also be promoting you at appropriate times

Whenever your business is recommended to another person, this is called word of mouth advertising and it is the most powerful form of advertising there is.

By networking, you are also increasing the range of people who can hear about your business. You may be able to tell three people a week about your business; a group of ten people may each tell one person a week about your business. That has already increased your exposure by about three times!

On a different level, by networking you are exposing yourself to new people and new ideas, and potentially gaining support and resources for your own business. Belonging to a good networking group can be a major factor in business growth.

How do I network?

Every time you speak to someone about your business you may well be networking. Networking is all about talking to people and spreading the word about your business.

u can limit your networking to casual conversations with friends, acquaintances and local business owners, or you can take a more formal approach.

There is a wide variety of networking options available:

+ Join an online business community – either a general business site or one related to your particular area

+ Join a formal networking group – these groups meet regularly and limit membership to one of each business type

+ Attend networking functions – such functions are run by various bodies, including formal and online networking communities, and often include a guest speaker. Some are members only and most incur a charge.

+ Join a community group of business people working in the community – this is not a business network as such but is a great opportunity to contribute as well as meet people with common interests

+ Arrange some cross promotions with complementary businesses – perhaps have some of each others’ business cards available for clients or share some ad space in an expensive magazine.

Thus, networking is of great benefit to a business and can provide support as well; it can even be fun! And you don’t have to be an outgoing person for it to be effective; honesty and an interest in others are all you need to succeed.


Tash Hughes is the owner of Word Constructions and is available to solve all your business writing problems! From letters to policies, newsletters to web content, Word Constructions writes all business documents to your style and satisfaction.


How Strong Is Your Self-Image?

Filed under: — kerrip @ 10:47 am

By Dianne Schilling

Like most people, you probably don’t like it when people say negative things about you. You wish you could strike them (the words, not the people), wipe them away, replace them with positive statements. And you can’t. But what about the negative things you say about yourself? How much time have you invested cleaning up that slate?

Research shows that most of the things we say to ourselves about ourselves (approximately 87 percent) are negative. Put-downs and negative self-talk not only make us unhappy and discouraged, they become huge roadblocks to getting what we want.

Your subconscious mind- which is responsible for most of your behavior- can’t tell the difference between the truth and a lie. It behaves like a computer- recording every bit of input regardless of whether the words are true. Your subconscious then sets about to ensure that whatever you’ve told it becomes fact. So, for example, if you say, “I’m not clever enough to get that promotion,” your subconscious will make sure you say something dumb in the interview. It’s an absolute certainty: you can’t get positive results if you go around saying negative things about yourself.

Negative self-talk usually begins with words like “I can’t…” or “I’ll never…” or “If only I…” See if any of these look familiar:

• I can’t dance.

• I’m no good at math.

• I’ll never understand this stuff.

• If only I were thinner, they’d like me.

• If only I were richer, I’d have it made.

• I’m not smart enough.

• I’m not very good at meeting people.

• If only I had a different boss, I’d perform a lot better.

Take a few minutes to think about the recurring phrases that you alone can hear. Identify the negative ones and write them down.

What About Conflicting Messages? Sometimes you probably don’t even agree with yourself. For example, one day you’ll look at a tough situation and say to yourself, “I can accomplish anything I set my mind to,” and the next day you’ll approach the same situation and think, “This is a waste of time- I’m not getting anywhere.”

Keep in mind that when your subconscious is forced to choose between two conflicting messages, it will choose the strongest one. The strongest message is the one your brain hears most often with the most importance and emotion attached to it.

Reversing Negative Self-Talk. The opposite of negative self-talk is positive self-talk. A positive self-talk statement is called an affirmation. Look at the difference:

Negative: “I just can’t do this!”

Positive: “I’m getting better at this!”

Negative: “This just isn’t my day.”

Positive: “I’m having a good day!”

Negative: “I never get things right!”

Positive: “I’m going to keep trying. I know I can do it!”

Some positive affirmations work better than others. For maximum impact, affirmations need to be:

• Stated in positive language.

• Present tense.

For example, “I’m definitely going to get organized,” is not an effective affirmation. A better one is, “I am a neat and organized person.” Here’s another example: “I absolutely will not procrastinate on my next report.” A better affirmation would be, “I tackle projects right away and get them done in a timely manner.”

Affirmations may sound (and feel) a little stiff and unnatural at first, but don’t worry- they work anyway. Once you get the feel of affirmations, relax and develop your own style. For example, there’s nothing wrong with saying to yourself, “Girl, you are so cool. Look how you aced that assignment!” That’ll work, too!

What would you like to change? Write a few affirmations that will help you change something in your life. For example, if you want to lose weight, change, “It won’t matter if I eat this- just this once,” to “I’m pleased with myself. I’m not going to eat this- just this once.” Say it to yourself with emotion. Give it importance. Until you are accustomed to controlling your self-talk, concentrate on fixing one problem at a time.

Make lasting change. Don’t slip back into the habit of saying negative things about yourself. Here are some ways to make permanent change:

1. Pay attention to your self-talk and make a conscious effort to control it. First, listen to your self-talk. Second, catch yourself making negative statements and turn them into positive statements. Third, practice every day by consciously making positive statements about yourself.

2. Ask someone you trust to catch you when you make negative statements about yourself. Then change them to positive statements.

3. Reprogram yourself systematically with affirmations. Say each affirmation 30 times a day for 30 days.

4. Write down your affirmations and put them where you will see them. For example, in your wallet, on your bathroom mirror, or on the bulletin board over your desk.

Written by: Dianne Schilling
Submitted by: Kerri-Ann Price


5 Common Website Problems That Can Harm Your Business

Filed under: — Blind_Freddy @ 4:12 pm

I’ve just written an article about 5 of the most common things that in my experience will turn prospective visitors away from your website.

You probably already know about the neeed for a domain name, but some of the other ones may surprise you.
Even a friend who is a marketing consultant wan’t aware of the WWW one. His jaw hit the ground when I told him, and he realised the implications for HIS business.

I won’t post it here, because I believe that a BLOG is best used for short, pithy posts.

See for more info.

Eric G.

Internet Management for businesses.


Developing the Right Attitude For Making Money Online

Filed under: — kerrip @ 10:48 am

Developing the Right Attitude For Making Money Online

By Terry Dean

Do you really want to make money online? Do you want to develop a business which can make money for you 24 hours a day 7 days a week almost automatically?

I am sure you do…Or else you wouldn’t be reading this ezine right this minute. I have good news…and bad news for those of you desire this for yourself.

The Good News is…YES, you can do it. Many others have created full-time incomes while only working part-time online. It is within your grasp. Plus, many of them have started with little or no money!

The Bad News is…Many of you will need a change of attitude before you will be able to reach your goals.

That’s right…Even with the right information and the right foundation, many people have still failed in their online ventures just because they did not develop the right attitude. An old statement that comes to mind right now for me is “Your Attitude determines your Altitude.”

Your success in life cannot bypass your attitude about life. If your mindset is that you are poor and always will be poor, it will show itself in anything you do. No matter what you do, your results will be poor in your business.

Having a positive mentality about yourself and about your business is a part of this right attitude, but that is not what I want to focus on in this section. I want to focus on your reasons and vision for your business.

If your vision for your business is to just make enough money for a little extra income or to just produce a full-time income for yourself, you will be severely limiting your results. If that is you, you need a change of attitude.

Those who are the most successful people in business are the ones who LOOK for problems and develop solutions to them. They have a vision which is bigger than just to make a little money. They have a vision to solve problems for others.

YES, you need to learn about Internet Marketing Techniques and about how to write killer ad copy. Yes, you need to know how to produce sales, BUT what is it that you are selling?

Are you selling just another product OR are you selling a SOLUTION to people’s problems. Are you just in business to make a little money or do you honestly care about helping other people? The ones who become the most successful in their business are the ones who find a NEED and fill it. They develop the answer that people need.

ctor is true and can be applied no matter what type of business you are in. For example, if you run a network marketing site, are you just trying to hype people up in your program OR are you becoming a source for information on how they can succeed through this method of distribution.

LOOK for problems…

People are frustrated with learning how to submit to search engines!

People are frustrated with learning how to use certain software!

People are frustrated with not being able to produce sales!

People are frustrated with health problems!

Look for these types of problems and frustrations and develop or find products which have the answers. In other words, DON’T just try to think of new ways to make money…Think of ways to solve more problems for more people! Then, the money will come once you learn the marketing side of the equation.

Too often we want someone to just hand us a completely developed business or a business-in-a-box. The truth of the matter though is that most of the time, these types of plans just don’t exist. Any type of business you get involved in will require you to begin thinking of new ways to advance it if you want to be as successful as possible.

The Good News is that all you have to do is start changing your attitude over to being a problem solver. What problems are still out there in your specific market? What problems do people have when they order from your competition? What can you do to make your product or service a better answer to people’s needs?

When you ask yourself these types of questions you are often taking the first step to success. You are recognizing the problem. Now, with the right attitude, you can start looking for the solution. You have the question. Now, Apply the thinking, brainstorming, research, and work to find the answer.

The above article was submitted by Kerri-Ann Price

What Ever Happened to Customer Service?

Filed under: — kerrip @ 10:37 am

What Ever Happened to Customer Service?

© 2000, by Harmony Major

Have you ever been fortunate enough to experience this seemingly extinct concept called “customer care?” If so, you’re one of the few that has yet to experience true customer service online. More often than not, we get terrible service, discourteous service, or a complete and total lack of service. Sound familiar yet?

Have you ever sent questions to a company you were thinking of buying from, but only got half of those questions answered? And, the ones that were answered were only HALF ANSWERED themselves? If so, did you follow through to buy from them? Probably not.

These are all things we need to think about and take VERY seriously as online entrepreneurs. Not only will offering excellent customer care set us apart from the majority, but it will also increase sales and profits when our clientele realizes that we actually DO care about their buying experience, and we actually DO care whether they leave with a quality product or service and with all of their questions answered.

So how do we ensure that our customers genuinely feel cared for, and their business valued? Take the following 3 common sense steps to stop customer complaints BEFORE they start:

1. Answer all questions thoroughly and enthusiastically.

When someone asks questions about your product or service, they’re expressing a STRONG interest in buying what you have to offer. Don’t force their spending dollars elsewhere by sending incomplete answers or taking days to respond to their e-mail. And when you do write back, don’t make your prospects feel like the response was a chore. After all, if they knew everything you know, they wouldn’t need to buy what you’re offering!

el honored to explain the answers to their questions, and make sure they understand. 68% of customers don’t follow through on the sale because of a perceived ATTITUDE *or* INDIFFERENCE toward them by the owner, manager, or an employee. [Source Customer Service Institute, Silver Spring, MD] So remember, they CHOSE to do business with you! Realize that decision, and honor them for it.

2. Take measures to guard against preventable disasters.

This one speaks for itself. Things like sticking to established policies comes to mind. An online contract is mutually agreed upon by both the provider and the consumer. Don’t jeopardize client relationships by going against contract terms, and don’t try to invent conditions later on down the line. If there isn’t a written or verbal agreement on something, it’s not enforceable.

Not only can this type of practice lead to a fat lawsuit, it’s just plain unethical! Fewer surprises equals happier customers.

3. In the event of some inevitable disaster, keep your customers informed!

If you run a web hosting service that’s experiencing downtime, don’t wait until your client *finds out* that their site has been down for a week. Let them know what’s been happening, and please, don’t make THEM contact YOU.

Keep your clients aware of everything your company experiences that may have an affect on them. Not only will they appreciate your taking the time to keep them informed, but your technical support department won’t be bogged down with heated calls and e-mails from disgruntled clients that don’t have a clue of what’s going on!

But, although you can take precautions to try to prevent customer complaints, please also remember that some complaints will be unavoidable. Even so, just because they’re unavoidable doesn’t make them incurable. Take the following 3 steps to turn more of your disgruntled customers into happy, referral-giving clientele:

1. Find a way to resolve the complaint fairly … then stick to your word.

In most cases of dissatisfaction, your customer will ask for a refund. However, don’t make the common mistake of thinking that refunding their money is the end of the problem. If you do, the customer won’t be leaving with any more than they started, except for a disappointing experience with your company … and that’s NOT what you want. So, you might correct the situation AND offer them something of value for their time and trouble.

For example, I run a website design service in which I design a client’s website how they specify, and also set them up with a product to sell, and the ability to accept online payment. The estimated completion time (without the advantage of express service) is 2-4 weeks.

The only refund request I’ve ever gotten on that service came from a client that was upset that the two week date was fast approaching, and I hadn’t begun to start on her site. The client that I was working with prior to her kept introducing new changes and requirements, which meant more work for me AND a longer waiting period for my newest client. When it didn’t look like I’d be able to start and finish her website before the two week time estimate, understandably, she requested a refund.

It wasn’t this new client’s fault that her site wouldn’t be completed as estimated, so here’s what I did. I honored her refund request immediately, AND offered to set up her five page website for free, as originally planned. Was she satisfied with that? You bet! And, did I prevent a dissatisfied customer? Definitely! These are things the kinds of things you have to do to keep your business on its toes.

But, when doing something as generous as offering free services to your customer, remember that they’ll likely not value the service as much as if they had to pay for it. You could create a website for a client, have them use it a week, and discard it for another site. They may not even use it at all. So, take this into account when coming up with ways to satisfy your disgruntled customer. You’ll avoid disappointment in the long run.

2. Follow up on your customer’s complaints to be sure that their needs were properly met.

After you take that special action to win your dissatisfied customer over, check back with them after a few weeks. This doesn’t have to be anything more than a quick e-mail to see if they need anything else, and to see if the arrangement you made for them has been working out.

Not only will this show that you care about your customer’s satisfaction, it also shows that the arrangements you made for them were genuine attempts to make them happy. This can also get you more word-of-mouth referrals!

3. Treat them as your most highly valued customer(s).

Winning a customer over after they’ve decided not to do business with you again is no small feat. So, if you’re able to change their mind about it, they deserve extra special treatment! Offer them VIP discounts on future purchases and continue to value their patronage as if it were their very first time shopping with you. I guarantee you – your courtesy will go a long way!

Knowing how to satisfy customers and KEEP them satisfied are both very important parts of excellent customer care. Whether it be before or after someone has done business with you, make sure that it’s always a pleasant experience, and give them as much personal attention as you possibly can.

If you know how to effectively resolve customer complaints, rebuild credibility with follow up letters and calls, and make the customer feel valued, you’ll never be short of business OR profit!

The above article was submitted by Kerri-Ann Price

Clean your Fridge

Filed under: — kerrip @ 9:59 am

Clean your fridge


At least once a year it is a good idea to thoroughly clean your fridge inside and out. Use Dominant All Purpose Cleaner to clean the inside as well as the outside surfaces of your fridge and freezer. All Purpose Cleaner will leave your fridge clean and fresh and will not taint food. This is probably a great time to do an audit on what is out of date and needs to be thrown out.

Fridge exterior

Turn off the fridge and unplug.

Move it to a position so you can gain access to the rear.

Vacuum the back of the fridge using the brush attachment being careful not to damage any of the coils.

Thoroughly clean the outside surfaces with Dominant All Purpose Cleaner.

Fridge interior

Empty contents into an esky.

Remove shelves and soak in a solution of Dominant Booster & Soak and hot water, then rinse thoroughly and dry.

Use Dominant All Purpose Cleaner to wipe down inside the fridge paying careful attention to all the nooks and crannies, and seals.

Remove drip tray and clean with Dominant Hospital Grade Disinfectant and hot water.


If you do not have a “frost free” fridge, defrosting will be required.

Remove all food to any esky with ice.

Place a bowl of boiling water in the freezer and close the door for 5 minutes to help speed up the defrosting process. A portable fan aimed at the inside of the freezer may help also.

Scrape off the ice with a wooden or plastic scraper. Do not use anything sharp or metal as this may damage the inside walls of the freezer.

Once the ice has been removed wipe down with All Purpose Cleaner.

Turn the fridge back on and replace all food.

About Dominant, All Purpose Cleaner

A powerful general purpose cleaner that strips away grease and grime and is safe to use on all washable surfaces. Quickly and effectively cleans surfaces without the need to rinse away, leaving a subtle fresh fragrance.

Dilute highly concentrated All Purpose Cleaner and dispense through a trigger spray or bucket for outstanding economy.


Normal use dilution is two capfuls or 4 pumps in a 500ml trigger spray bottle of water. 1 litre makes up to 50 trigger spray bottles. Additional capfuls can be used for cleaning heavy soiling.

Large areas use 30ml in a standard bucket of water.

For problem spots such as lipstick, grease spots or shoe polish, dab on a small amount of neat product with a clean white cloth and rinse off with water.

all purpose cleaner

1 litre of Dominant All Purpose Cleaner makes 50 x 500ml trigger spray bottles @ $0.22c per bottle is unbeatable value.

For more information about ordering the Dominant range of products contact Kerri-Ann

What do you think a community is?

Filed under: — kerrip @ 8:07 am

I feel that a community is somewhere people live in body, mind and/or spirit. We are therefore part of a lot of different communities.

For example, Steve and I live in Rosebud and consider that the Mornington Peninsula is our local community. We enjoy the area for the scenery, the amenities and the events that we participate in. This is where we have most physical day to day contact with people.

We also ‘live’ online so we are a part of a few different online communities usually called forums. We share thoughts and ideas within the forums and so feel a part of the communities.

Spritiual communities are, to me, the sharing of beliefs with others and these others can be anywhere and may not necessarily be people that I have met online or offline, but I feel a sense of community with them.

What are your thoughts on communities?


10 Tips for Successful Business Networking

Filed under: — kerrip @ 8:07 am

10 Tips for Successful Business Networking
by Stephanie Speisman

Effective business networking is the linking together of individuals who, through trust and relationship building, become walking, talking advertisements for one another.

Keep in mind that networking is about being genuine and authentic, building trust and relationships, and seeing how you can help others.

Ask yourself what your goals are in participating in networking meetings so that you will pick groups that will help you get what you are looking for. Some meetings are based more on learning, making contacts, and/or volunteering rather than on strictly making business connections.

Visit as many groups as possible that spark your interest. Notice the tone and attitude of the group. Do the people sound supportive of one another? Does the leadership appear competent? Many groups will allow you to visit two times before joining.

Hold volunteer positions in organizations. This is a great way to stay visible and give back to groups that have helped you.

Ask open-ended questions in networking conversations. This means questions that ask who, what, where, when, and how as opposed to those that can be answered with a simple yes or no. This form of questioning opens up the discussion and shows listeners that you are interested in them.

Become known as a powerful resource for others. When you are known as a strong resource, people remember to turn to you for suggestions, ideas, names of other people, etc. This keeps you visible to them.

Have a clear understanding of what you do and why, for whom, and what makes your doing it special or different from others doing the same thing. In order to get referrals, you must first have a clear understanding of what you do that you can easily articulate to others.

Be able to articulate what you are looking for and how others may help you. Too often people in conversations ask, “How may I help you?” and no immediate answer comes to mind.

Follow through quickly and efficiently on referrals you are given. When people give you referrals, your actions are a reflection on them. Respect and honor that and your referrals will grow.

Call those you meet who may benefit from what you do and vice versa. Express that you enjoyed meeting them, and ask if you could get together and share ideas.


(via steve/twm/ryze 5/8/04)
Stephanie Speisman is a Success Coach who coaches groups and individuals in business networking skills based on her booklet “99 Tips for Successful Business Networking.” Contact info: (301)469-8015, successcoach@erols.com, www.strategiesforchan

Streetwise Motivation Tips

Filed under: — kerrip @ 8:06 am

Motivation comes from caring not scaring.

Fear should never be used as a motivation strategy. It may get you what you want now, but it will set you up for what you don’t want in the future in the form of employee anger, resentment, and lack of enthusiasm and commitment. When employees feel that managers care about them and that they are perceived as respected and valuable members of the organization, they are more cooperative, enthusiastic, and committed to organizational goals, both in the present and in the future.

Employee motivation grows and blossoms in the right environment.

When employees feel nurtured, appreciated, acknowledged, and respected, they’ll give 100 percent of their time, effort, and commitment in return. The job of the manager is to create a work environment that provides employees with the opportunity to attain their goals and experience what they value most in their professional lives. In this environment, communication is open and honest, coaching for success is ongoing, training for performance improvement is continuous, and creative problem-solving is a way of life. Managers also need to provide sincere expressions of recognition, appreciation, and acknowledgement to nourish their employees’ feelings of self-worth.

Walk your talk.

Modeling the behavior you want from your employees is the most effective way to change any behavior. If you want your employees to arrive on time, you should be in early or at least arrive at an accepted time. If you want motivated employees, you need to become a role model for motivation. In addition, becoming more aware of what motivates you will increase your understanding of what motivates other people.

Make work fun!

The research is clear – laughter is not only good for the soul but also is good for the mind and body. Having fun is a basic human need, and when it’s met in the workplace, productivity goes up. Appoint a “fun” committee, and come up with ways to bring enjoyment into your department. Bringing fun into the workplace lowers stress levels and provides opportunities for employees to build rapport with each other, which is the foundation for successful team-building.

The Law of Attraction.

The law of attraction states that whatever we focus on we bring to ourselves. If you focus on the lack of motivation in your employees, you’ll find more and more examples of it. When you seek to learn more about motivation and create an atmosphere that fosters it, you’ll find more examples of motivation in the workplace.

Ongoing Commitment.

Motivating employees is an ongoing process because people are continually growing and changing. As they achieve something they want or value, they then seek to achieve more of the same. If motivation is not kept on your managerial front burner, you’ll see the fires in your employees slowly fade and die out.

(Jessie/TWM/Ryze 4/8/04)


Admin : Dont be shy

Filed under: — HBH Site Admin @ 10:01 am

nullIf you have a story to tell,
an experience to share, or a thought about something personal that you would like to post , feel free to throw it in here ..
If you would like a new catorgory, just let us know and we will set one up for you in a jiff .


My Business Philosophies

Filed under: — kerrip @ 1:04 am

These are my some of my business philosophies…..

Get involved…
learn to laugh…
have fun…
be a kid…
forget about working for work sake….
teams are the best way to get the job done…
do something every day to grow your business…
try everything, you may fall over the the right thing….
appreciate others…
passion is all….
encourage the tryers…
creativity is within us all….
love life….
negative people are good to avoid….
do your best and then better yourself….
you can never stop learning…..
listen to the experts….
give the customers your all and then give them something for nothing….

What are some of yours?



Tips for Advertising

Filed under: — kerrip @ 3:57 pm

93 Ideas to Energize Your Ad Copy
by Larry Dotson
10 Tips For Writing A Highly Persuasive Ad!

  • Publish a picture of yourself in your ad. This will show people that
    you’re not hiding behind your web site and you’re not afraid to
    backup your product.

  • List how many famous or respected people have purchased your
    product in your ad. These people should be fairly known by your
    target audience.

  • Publish the results of any tests your product has passed in your ad.
    Your product may have passed a durability test, safety test, quality
    test, etc.
  • Publish the results of any positive surveys you’ve taken from your
    customers in your ad. Just survey your current customers and list the

  • List any publications that have written about your business in your
    ad. It could be a product review, on a top ten list, an article, etc.
    · List any related books that you’ve written in your ad. When you list a
    book(s) you’ve wrote, it gives you credibility because it shows you’re
    an expert.

  • Have a professional looking web site to publish your ad on. When
    people visit your site and it looks unprofessional, they’ll relate that to
    your product.

  • Publish any endorsements from famous people in your ad. Some
    people will think if a famous person, enjoys your product, so will

  • Use a money back guarantee in your ad. This will remove the risk
    from your potential customers and show them that you stand behind
    your product.

  • Provide testimonials from satisfied customers in your ad. The
    testimonials should include specific and believable results you
    customers have received.
    10 Mind Altering Words That Make People Buy!

  • Use the word “fast” in your ad. People want fast results, fast delivery,
    fast ordering, etc. Nowadays, we usually value our time more than
    our money.

  • Use the word “guaranteed” in your ad. People want to be assured they
    are not risking their hard earned money buying your product.

  • Use the word “limited” in your ad. People want to own or receive
    things that are exclusive or rare because they are considered to be
    more valuable.

  • Use the word “easy/simple” in your ad. People want easy ordering,
    easy instructions, easy to use, easy payments, etc.

  • Use the word “testimonial” in your ad. People want to see believable
    proof before they buy your product. It should be reputable and
    specific proof.

  • Use the word “discount/sale ” in your ad. People want to find
    bargains. They could be rebates, one time sales, percentage offers, get
    one free offers, etc.

  • Use the word “free” in your ad. People want free incentives before
    they do business with you. They could be free books, accessories,
    services, etc.

  • Use the word “you/your” in your ad. People want to know that you
    are talking them. This’ll make them feel important and attract them to
    read the whole ad.

  • Use the word “important” in your ad. People do not want to miss
    important information that could effect their life. People will stop
    and take notice.

  • Use the word “new” in your ad. People want new products or services
    that will improve their life like new information, tastes, technology,
    results, etc.
    10 Ways To Make Your Ad Command Attention!

  • Place colorful graphs, pie charts and other charts in your ad copy.
    Use charts that will grab a persons eye and also support your product

  • Highlight buying incentives like free bonuses and money back
    guarantees. You could place them in boxes or in front of a different
    colored background.

  • Use short sentences or sentence fragments in the body of your ad
    copy. A short burst of words can catch a skimmers eye with one
    quick glance.

  • Highlight all the important keywords and phrases in your ad copy.
    You could use bolding, underlining and color to highlight the
    important words.

  • Place attention grabbing pictures above and within your ad copy. A
    powerful technique is to use before and after pictures of people using
    your product.

  • Use a headline that catches the attention of your target audience. One
    of the most effective ways is to use a free offer as your headline.

  • Make your ad’s keywords and phrases standout by enlarging the text.
    This technique works wonders with headlines and sub headlines.

  • Make your products list of benefits and features stand out by using a
    symbol in front of each of them. The symbol could be a dash, solid
    circle, star, etc.

  • Use sub headlines to break up your ad copy and to capture a
    skimmers eye. You could make them even more powerful by
    highlighting them with color.

  • Use attention grabbing adjectives to describe your product. For
    example sizzling, incredible, high power, ultramodern, killer, eye
    popping, etc.
    10 Ways To Get Your Ads Or Messages Noticed

  • Do you post to message boards, e-mail discussion lists, classified
    ads sites, FFA sites or newsgroups? People will usually read the
    subject line before they read your ad or message, so it’s important
    they get noticed. Below are ten simple, but powerful tips to get
    your ads or messages noticed.

  • Use extra white space creatively in your subject line. You can add
    extra blank spaces between your words or letters.

  • Combine capital letters with lower case letters. Use all capital
    letters in every other word or use a capital letter between every
    other lower case letter.

  • Add text symbols in your subject line. You could use them
    between words and letters. Start and end your subject with a text
    symbol. ( *, $, >,{,] )

  • Begin your subject line with the word “STOP!". People have been
    trained their whole life to stop what they are doing when they see
    that word.

  • Ask people a question in your subject line. We all went to school
    and were repetitively branded to answer questions.

  • Use the word “FREE” in your subject line. Your offer should be
    attractive to your target audience. It could be free information,
    software, trials, etc.

  • Begin your subject line with an “online smile :)“. People use
    smiles offline to gain people’s attention and to win their trust, why
    not use them online too.

  • Don’t use unbelievable claims in your subject line. People have or
    know some who has been ripped off and trained themselves to
    ignore those claims.

  • Don’t use all capital letters in your subject line. It is hard to read,
    looks unprofessional, and on the internet it’s considered a symbol
    for shouting.

  • Test different subject lines to see which ones draws the most
    traffic to your web site. Also, read the FAQ before posting a
    message or ad anywhere.
    10 Psychological Desires To Insert Into Your Ad!

  • Most people like surprises because it’s a change of pace from their
    routine. Tell your prospects that they’ll get a surprise free bonus for

  • Most people want life to be easier. Give your prospects easy ordering
    instructions, easy product instructions, etc.

  • Most people want to feel secure and safe. Tell your prospects that
    you have secure ordering and a privacy policy.

  • Most people want to receive compliments for their achievements.
    Give your prospects plenty of compliments for them considering
    your product.

  • Most people are curious about things that could affect their current
    lifestyle. You could use words like “Secret” or “Confidential” in your

  • Most people want to invest in their future. Tell your prospects to
    “invest in your product” instead of “buy our product".

  • Most people want the latest and newest things in life. Use words and
    phrases in your ad copy like “New", “Just Released", etc.

  • Most people want to solve their problems. Tell your prospects what
    problems they have and how your product can solve them.

  • Most people want to make the people around them happy. Tell your
    prospects how happy their friends or family will be if they buy your

  • Most people want to get over obstacles so they can achieve their
    goals. Tell your prospects which goals they’ll achieve by ordering
    your product.
    10 Persuasive Triggers To Plug Into Your Ad!

  • Most people want to win over others. Tell your prospects how their
    family or friends will admire them if they buy your product.

  • Most people want to associate with others that have the same
    interests. Give your prospects a free membership in a private chat
    room just for them.

  • Most people want a clean environment. Tell your prospects that
    you’ll donate a percentage of your profits to help clean the

  • Most people want to eat good food. Give your customers free
    coupons to a nice restaurant when they purchase your product.

  • Most people need or want new information to absorb. Give your
    customers a free ebook or tip sheet when they purchase your product.

  • Most people want to avoid or end pain. Tell your prospects how
    much pain and problems they will avoid or end if they buy your

  • Most people want to gain pleasure. Tell your prospects how much
    pleasure or the benefits they will gain, if they purchase your product.

  • Most people don’t want to miss out on a major opportunity that they
    could regret in the future. Tell your prospects you’ll be raising the
    price shortly.

  • Most people want to have good health and live longer. Give your
    prospects free coupons to a fitness club when they buy your product.

  • Most people want to belong to something or a select group. Give
    your prospects a free member- ship into your club when they buy
    your product.
    33 More Ways To Energize Your Ad Copy!

  • Use a “P.S.” at the end of your ad copy. This is were you either want
    to repeat a strong benefit or use a strong close like a free bonus.

  • Give your visitors compliments in your ad copy. This can earn their
    trust and put them in a good mood, in return they will be easier to
    sell too.

  • Let people read your ad before they get to your freebie. When you
    use free stuff to lure people to your web site list it below your ad

  • Test and improve your ad copy. There are many people who write an
    ad and never change it. Make sure you get the highest possible
    response rate.

  • Give people an urgency so they buy now. Many people are interested
    in your product but they put off buying it until later and eventually
    forget about it.

  • Turn your ad copy into a story or article. Your visitors won’t be as
    hesitant to read your ad and will become more interested in your

  • Enhance the power of your ad copy benefits by using attention
    getting words, highlighting keywords, using color, bolding key
    phrases, underlining, etc.

  • Trigger your visitors to buy your products by using colors. You
    should totally relax and think about which colors would compel
    prospects to order.

  • Repeat the 3 most powerful or appealing benefits throughout your ad
    copy. Repetition can brand your product’s benefits quicker in your
    prospects mind.

  • Make your long ad copy interesting enough so people click through
    to the next web page. If it’s not, they won’t take the time to click and
    read more.

  • Try not to assume your audience understands everything in your ad
    copy. If you have words they may not know the meaning of, define

  • Save time and money using ad submitters. You will reach a larger
    part of your target audience far more quickly than by manually
    submitting your ad.

  • Include emotional words in your advertisements. Use ones like love,
    security, relief, freedom, happy, satisfaction, fun, etc.

  • Trigger your reader’s emotions in your ad copy. Example, if you sell a
    book on gambling tips, tell them the feelings they’ll get when they
    win money.

  • Remember not to use outrageous or unbelievable claims in your ad
    copy. People are too savvy online and won’t believe you.

  • Use the phrase “invest in our product” instead of the words buy or
    purchase. This makes prospects feel they’re investing in their future if
    they buy.

  • Make sure your classified ads don’t sound like an ad. Don’t ask
    people to buy anything or they won’t click, give something away

  • Give your free bonus products extra perceived value. Don’t use the
    phrase “free bonuses” use the phrase “you will also get".

  • Test your ads by using autoresponders. You can have people e-mail
    your autoresponders to get more information and you just check your
    traffic reports.

  • End your sales letter or ad copy with a strong closing. It could be a
    free bonus, a discount price, a benefit reminder, an ordering deadline,

  • Post your ad on free advertising areas on the internet. You can post it
    on free classified ad sites, free for all links sites, newsgroups that
    allow ads, free yellow page directories, etc.

  • Ask people questions in your ad copy that make them think about
    their problems. For example: Do you want to be free of your debts?

  • Promise your readers an end result or outcome in your ad. You must
    give them a solid guarantee that your product will solve their

  • Never assume people believe the information in your ad copy. You
    need to back-up all your claims with indisputable evidence.

  • Make your ad copy attractive. Your ad should lists benefits before
    the features. Include guarantees and testimonials in your ad.

  • Make your classified ads stand out in a crowd. Use all capitol letters
    in the headline, divide letters with extra spaces, add in text symbols,

  • Test your ad copy before you start taking orders. Tell your visitors to
    e-mail you if they want to be notified when you launch a new

  • Cut out words, phrases, and paragraphs in your ad copy that aren’t
    selling or supporting your product. This will stop people from
    getting bored with your ad.

  • Write your ad copy like you’re talking directly to your visitors. Use
    the words “you", “your", and “you’re” a lot in your ad copy.

  • Create your own ad copy; don’t copy the basic run of the mill ad
    copy. Don’t be afraid of trying something different to increase your

  • Change your ads regularly. Your prospects can get bored seeing the
    same ad all the time. They usually see the ad 7 times before they
    actually buy.

  • Magnify the size of your prospects problem in your ad; show how
    your product can solve it. The bigger the problem, the more sales
    you’ll have.

  • Motivate people to buy your product. Tell them a lot of positive
    things like “You can now reach your goals and change your life if
    you buy our product".
    1000 Ways To Sell Your E-Information Products just visit: http://dpublishing.com As a bonus, Bob
    Osgoodby publishes the free weekly “Your Business” Newsletter - visit his web site to subscribe and
    place a FREE Ad! http://1-webwiz.com
    42 Deadly Ad Copy Sins That I’ve Made
    by Larry Dotson
    I have read thousands of ad copies online and offline over my lifetime. I
    have read excellent ad copies that made me buy right away and some that
    may have had a decent product, but had a poor ad copy that turned me
    Now that I am in business, I have written some of my own ad copies. Some
    of them have worked, some of them have bombed. The key is to keep
    changing and testing your ad copy, don’t just write one and then stop. I
    don’t have a college degree in copywriting, but I know to learn from the
    mistakes and never give up.
    Below I’ve made a list of 42 deadly ad copy sins that I’ve made over the
    years and that you can learn from:

  • no compelling headline
  • no believable testimonials
  • no sub headlines
  • no attractive benefits
  • no features
  • no strong guarantees
  • no asking or answering questions
  • no proof of benefits offered
  • no contact information for questions
  • no endorsements
  • no conversational writing
  • too long of sentences
  • no deadline to order
  • no free trials
  • spelling mistakes
  • grammar mistakes
  • too light of text
  • too dark of background
  • ad copy doesn’t blend together
  • no breaks in ad copy
  • no bullets
  • ad copy in all CAPS
  • few ordering options
  • no visual aids
  • no comparison to competition
  • no reminding of benefits or deadlines
  • no information about your business
  • no appealing adjectives
  • no appealing phrases
  • too large of text
  • too small of text
  • no emotional appeal
  • too large of paragraphs
  • no story telling
  • no underlining or bolding of keywords
  • too short of ad copy
  • too long of ad copy
  • no facts or case studies
  • hard to understand jargon
  • no free bonuses
  • too low of price
  • too high of price

  • Don’t get me wrong, not all 42 of my ad copy sins will apply to each and
    every ad you write. It is just a list you can use in the future. If you currently
    have an ad copy, compare it to the list right now. Your ad copy could make
    or break your sales.
    1000 Ways To Sell Your E-Information Products just visit: http://dpublishing.com As a bonus, Bob
    Osgoodby publishes the free weekly “Your Business” Newsletter - visit his web site to subscribe and
    place a FREE Ad! http://1-webwiz.com

    10 Ways To Form Lasting Customer Relationships

    Filed under: — kerrip @ 3:47 pm

    10 Ways To Form Lasting Customer Relationships
    © 2001 Brett Krkosska
    A profitable business starts and ends with the customer. By placing the
    customer at the center of all your thinking you create an environment
    which fosters long term success. A key component of success lies in your
    ability to generate repeat and referral business, and a sure way to do this is
    by forming lasting relationships with your customers.
    Here are 10 things you can do:
    1. Set yourself apart from the competition. Give your customers something
    they can’t get elsewhere. This is your niche on the Web. Make your niche
    something of real value over time and people will come back again and
    2. Don’t waste time on activities that can be automated. For instance, let
    your email program filter and route your incoming messages automatically,
    use a template to build new pages for your site, etc. Automation frees up
    your time so you can concentrate on the important stuff - your customer.
    3. Eliminate the time you spend you on non-productive tasks. For instance,
    unsubscribe to newsletters your never read instead of deleting them each
    time. Handle paperwork one time and then file it instead of stacking it in a
    pile. All these little things add up to lots of wasted time that could be spent
    on your customer.
    4. Concentrate your efforts on marketing to the people that need your
    service. Start by auditing your marketing and sales data to find out how and
    why a sale is made. Eliminate or change marketing strategies and services
    that don’t serve the needs of your customers.
    5. Respond to email quickly. Response time should be under 24 hours. By
    responding quickly you send the message that your customers are
    important and you are genuinely interested in meeting their needs.
    6. Follow up on sales orders. Make sure your customer is thoroughly
    satisfied with their purchase and offer additional services related to their
    7. Give refunds promptly and unconditionally.
    8. Ask your customers to fill out a survey so you can better understand
    their needs. Offer a valuable freebie or a discounted service for
    participating. This strategy establishes a dialogue between you and the
    customer and helps determine the direction of your business.
    9. Publish a newsletter. Give your subscribers valuable tips and
    information they can’t get anywhere else. Offer subscriber-only discounts
    and freebies.
    10. Make your site easy to navigate. Customers value their time and
    appreciate finding what they want quickly and effortlessly.
    Imagine every customer as a real person standing in front of you. What are
    his needs and how well are you addressing these needs? Let this image
    guide you in all aspects of your business and you’ll discover hundreds of
    ways to form lasting customer relationships.
    Article by Brett Krkosska. Brett’s site has helped 1000’s find home-based work options. For FREE
    home business startup assistance visit http://www.homebiztools.com. Too busy to visit? Subscribe to
    Work At Home E-News! It’s Fresh, Original, and Free: mailto:enews@homebiztools.com

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    Working at Home? Here’s 10 Ways to Be More

    Filed under: — kerrip @ 3:38 pm

    Working at Home? Here’s 10 Ways to Be More
    Ah, working at home… Visions of leisurely days, conference calls in comfy
    sweatpants, increased productivity with fewer interruptions. But the
    distinctions between work life and home life soon blur. You really should
    throw some laundry in the wash before you write that proposal. You have
    an hour before a meeting: Should you balance your books or clean the
    kitchen? And remember to call that client back right after you empty the
    cat box.
    Welcome to the real world of working at home: unforeseen distractions, a
    lack of structured time, and sometimes a perceived loss of identity. But
    don’t give up the dream just yet! By putting into place a few simple ideas,
    you can reap more of the rewards of working at home. Based on my
    experiences and those of my associates, here are 10 simple ways to help
    you stay on track.
    **1. Separate Your Space**
    Keep a separate, distinct work area in your home. (This is especially
    difficult if you’re living and working in a shoebox studio, like I was when I
    started my business in New York City!) If you don’t have a separate room,
    at least define an area, and know that when you’re in it, you’re in “work
    mode.” Make sure your roommates and family are aware of this as well.
    **2. Structure Your Time**
    As your business and personal time mesh, it’s more important than ever to
    structure your day. For example, if you regularly take a walk or go to the
    gym, try to do it every day at the same time. Value that personal
    appointment with yourself - even when you’re very busy. It will actually
    help you keep your business on track! I like to get up early and work until
    noon, then I take a few hours off to enjoy lunch, do some reading, and take
    my daily jog on the beach. Then I’m back at my desk at 4:00 until who
    knows when!
    **3. Outsource All You Can**
    When I began my business, I made the mistake of acting as my own courier
    service. I soon learned how much time I was wasting by visiting clients too
    much just to pick things up and drop them off. Whenever you start
    thinking, “Well I can do that myself,” STOP. Streamline your business,
    making everything as automatic as possible. Use outside services to stay
    focused on your *real work*. Get accounts with an overnight delivery
    service, messenger service, virtual assistant (VA), bookkeeper, etc. Save
    your energy for your brilliant ideas! : )
    **4. Use Technology to Your Advantage**
    In-person meetings are very valuable when appropriate, but schedule them
    sparingly. Try to do most of your business via phone, fax, and e-mail using
    the best equipment you can afford. For most home-based entrepreneurs,
    when you’re out of the office, you’re NOT making money. So it’s important
    that you can communicate flawlessly from where you are. And PLEASE do
    us all a favor and get separate lines/services for your phone, fax, and
    Internet! No one likes getting a busy signal.
    (BONUS TIP: If your phone company offers voicemail, get it. Not only
    will your outgoing message sound more professional, but if you’re on an
    important call and don’t want to be disturbed, other callers can still leave
    you a message.)
    **5. Group Your Errands**
    Try to group your meetings and errands together to minimize your out-ofoffice
    time. Make a list in the morning of all the outside tasks you need
    done for the day, and attempt to complete them in one fell swoop. Even
    better, do what I do and designate just one day a week as your “blitz” day
    for errands and meetings. I like doing this, because then I need to get
    dressed up only one day a week! : )
    **6. Stay Focused**
    Make your workspace off-limits to other roommates or family members
    when you’re working. For you animal lovers, this may go for pets as well.
    (My cat Francine gets *very* jealous when I’m not giving her complete
    attention!) Keep all personal paperwork such as bills and magazines out of
    sight, so as not to distract you from your projects.
    **7. Beware of Yappers**
    Many of your friends and family will be immediately delighted when they
    learn that you’re working at home. They picture you lounging on the
    couch, eating potato chips, and waiting for their calls. When they call you
    simply to chat, politely remind them that you’re working, and ask them if
    you can call them back after your day is over. It may take them awhile, but
    they’ll eventually “get it.”
    **8. Work With Your Moods**
    Keep track of your moods and productivity compared with the time of day.
    For example, if you find you’re more alert in the morning, use this time to
    make important calls and do your creative work. Take advantage of your
    natural cycles. If you feel better after an afternoon nap, go for it! (I’m a BIG
    proponent of the catnap. In fact, I may start a support group. : ))
    **9. Suit Yourself**
    To bring out your best work, make your environment perfect for YOU.
    How do you work best? With plenty of breaks, or with no interruptions? In
    silence, or with some light music in the background? On a cushy couch
    and coffee table, or at a business desk in an ergonomic chair? (My friends
    thought I was nuts when I spent $700 on my Herman Miller Aeron chair,
    but they quickly understood why once they sat in it! And my spine thanks
    me every day.)
    Also, find some places you can do work when you need a change of
    scenery. How about the library, the park, or your neighborhood coffee
    shop? When I need to do serious reading, thinking, or editing, I take my
    work outside to the beach. The sea air, sunshine, and soothing waves help
    me think much more clearly.
    **10. Break for People**
    Feeling sluggish, lonely, or moody? Arrange for at least one social break
    during the week. (I aim for two or three.) Schedule breakfast, lunch,
    dinner, or even just coffee with a client, vendor, or friend. Join a business
    networking group, or sign-up for social activities such as dance class or
    recreational sports league. Don’t go into hermit mode - it can be selfdestructive!
    Alexandria Brown’s FREE biweekly e-zine gives “how-to” tips on writing compelling copy for Web
    sites, brochures, and e-zines. Learn how to ATTRACT NEW CLIENTS and strengthen your customer
    relationships! Subscribe today at http://www.akbwriting.com or via mailto:AKBMarCom-

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